About us

Most people hear the word Negative and assume it means something bad. That’s never what it meant to me. To me, a negative is a memory. Proof that something was real. I didn’t grow up surrounded by beautiful things. My notebooks were simple. The clothes I wore were just… clothes. Characters and magical worlds mostly lived on screens — not in my hands. Somewhere along the way, I think a lot of us grow up faster than we’re supposed to. We learn to be practical. Serious. Less imaginative. So I built what my younger self never had. Negative is for people like me — and maybe like you. The ones who had to grow up early, but never fully let go of their sense of wonder. This isn’t just about clothing. It’s about holding onto the softer parts of yourself in a world that often asks you to harden. Think of Negative as a quiet reminder — that imagination isn’t childish, softness isn’t weakness, and the kid you once were is still worth listening to. If you’ve ever felt a little out of place… or like you see the world differently… you’ll probably feel at home here. I’m really glad you found your way to Negative.

— Shahrun (Founder, Negative)